About
The story behind KEYSTOTHECITY.
Vancouver's insider social hub. We unlock the city's best parties, properties, experiences, and World Cup 2026 access for an ambitious community.
Founder
Robert MacFarlane
Vancouver, BC
Robert MacFarlane is a Vancouver-based entrepreneur and social connector who founded KEYSTOTHECITY to bring the city's most ambitious people together — from founders and creatives to athletes and professionals shaping Vancouver's next era.
With FIFA World Cup 2026 placing Vancouver on the global stage, Robert built KEYSTOTHECITY as the curated platform for match-day hospitality, after-parties, luxury rentals, and the insider experiences that define a great summer in the city.
Before KEYSTOTHECITY, Robert spent years building communities across Vancouver's run clubs, founder dinners, and social sports scenes — experience that shapes every event the platform now produces.
What We Stand For
Curated Access
Every event, listing, and partner is hand-selected so members spend time on what actually matters.
Vancouver-Built
We are local. Every relationship — from venues to athletes to hosts — is rooted in this city.
World Cup Ready
We are positioning members for the most important sporting summer Vancouver has ever hosted.
Get the Keys
Apply for KEYSTOTHECITY Insider membership and unlock Vancouver's most exclusive community ahead of World Cup 2026.
Become an Insider